About New Balance

Originally known as the New Balance Arch Company, New Balance began as a Boston-based company in the early 1900s, manufacturing orthopedic shoes and arch supports.

Thanks to the company's expertise in hand-crafting specialized footwear, runners began turning to New Balance for custom-made shoes in the 1950s and '60s. As the New Balance reputation grew, so did the demand for New Balance cross-training shoes.

Today, New Balance is focused on meeting the needs of the everyday athlete, as well as providing more choices for everyday wear. What's more, New Balance is committed to American workers. Approximately 25% of New Balance shoes sold in North America are produced by a U.S. workforce using U.S. and imported materials.

Casual choices include the New Balance 574 sneaker and the New Balance 577 walking shoe. The popular New Balance 993 shoe has a loyal following.

Fitness-oriented shoes include New Balance walking shoes, such as the New Balance 812 shoe. And the New Balance barefoot-inspired Minimus collection offers the comfort of a running shoe in a minimal, low-to-the-ground package.

New Balance sneakers and performance shoes are ideal for urban excursions. Hit the gym, the park or the trails in the New Balance trail shoe or the New Balance running shoe. Come rain or shine, New Balance trail shoes and running shoes accommodate active lifestyles with ease.

At Online Shoes Store, explore a variety of New Balance performance and casual styles including New Balance trainers and New Balance tennis shoes.